Relaunch Result Chair & Pyramid Collection at De Ploeg

6 November 2017

On Wednesday 25 October this year, during the Dutch Design Week, the official launch took place of the Result Chair and Pyramid Collection in the former mill, De Ploeg, in Bergeijk. After some sixty years the well-known Dutch Result Chair, designed by Friso Kramer and Wim Rietveld, has been re-launched on the market by the Danish furniture producer HAY, in collaboration with the Dutch manufacturer Ahrend.

Arnold Struik, Marketing and Innovation Director at Ahrend, opened the event with a special word of welcome for Friso Kramer, who has now reached the venerable age of 95. Rolf Hay, founder of Hay, then summarised for those present how the redesign of the Result Chair had come about. Hay, together with Ahrend, has adapted the chair whereby the new Result Chair is functional, accessible and affordable for everyone. The industrial character of the chair in particular is what makes it outstanding and entirely in keeping with the Hay philosophy.

The presentation took place in an exceptional location, which everyone found deeply impressive. The former mill where the Ploeg fabrics were produced was designed by Gerrit Rietveld and forms a single entity with the equally impressive Ploegpark, designed by Mien Ruys. As from this year the factory building is being used by exhibition developer Bruns, following the renovation of the building by diederendirrix – and its redesign together with product designer Aart van Asseldonk. In this context, architects Paul Diederen and Rob Meurders from diederendirrix gave a brief explanation of the transformation of buildings and the renovation of Weverij De Ploeg, followed by a tour of the building. The evening concluded with informal drinks.

Photos of this evening are on Facebook